Welcome to the first Heil Sound blog from SXSW. And the last time that I use those letters in that order. Today I was informed by the publicist from the festival that only licensed sponsors (read $$) can use the letters SXSW, so from now on we will refer to the “festival” or “South by Southwest.” So much for the laidback and groovy festival vibe-they have lawyers! No worries, I will prevail and bring the news of the festival, and Heil Sound’s involvement to this blog.
South by Southwest is a vast scene and within that are other scenes. Lots and lots of other scenes. Imagine Sundance, Mardi Gras, Lollapalooza, & the Food Network (Rachel Ray throws a big bash) running at the same time in a major college town. It’s big and while it began as a means for up and coming bands to showcase for record labels, it’s now, well, vast. Hundreds of bands perform in clubs, theaters, hotel ballrooms and convention center spaces. Austin becomes a sea of vans and trailers as the indies gather.
Several years ago I became convinced that the only way for a professional microphone manufacturer such as Heil to accomplish anything at this festival is to focus on a few events and venues. “Own” the stage and do the best job possible of supporting the production folks and the artists. To that end, Heil is involved with three pretty cool and interesting groups. The One 2 One Bar on 5th Street, the PureVolume House on Trinity, and the Daytrotter Sessions, which is in a little shack somewhere, near the freeway. More on that one later. We also have a slew of FOH (Friends of Heil) in town performing.
I’ll be updating this blog daily-it should be a blast!
By Greg McVeigh
Guesthouse Projects, Inc
PR & Artist Relations for Heil Sound